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TRADE NEWS: Dramatic shift in marketing magazine landscape

Published: 17-11-2009


 
Haymarket's Media Week magazine has closed after nearly 25 years as part of the publisher's restructuring of its marketing and trade titles.

The news comes after Emap, publishers of B2B titles Retail Week, Architects' Journal and New Civil Engineer, announced that it would put all of its online content behind a paywall.

New Media Age swiftly followed suit by saying that it would do the same to all content except content and opinion pieces on its website.

Media Week will retain its website and awards portfolio as part of the restructuring, while digital marketing magazine Revolution will go from a stand-alone monthly title to a quarterly supplement within Marketing magazine.

Revolution will be backed by a "new blogging initiative" next year according to Haymarket.

It is understood that Haymarket will to form a "centralised hub" of reporters to cover the media, advertising and marketing sectors across its weeklies Campaign and Marketing and the websites of each of the titles, which are grouped under the Brand Republic name.

Martin Durham, the managing director and chairman of Haymarket Business Media, said that its titles had "suffered" during the downturn.

"We, like other media owners, have been hit by a combination of a severe advertising downturn and unprecedented structural change," Durham said.

"Our proposed restructure consolidates our marketing communications brands into a stronger and more integrated portfolio that puts them into a commercially sound position well-placed for the recovery," he said.

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