Provider of business communications applications, systems and services Avaya has launched a programme to help its EMEA channel partners make the most of sales opportunities.

The programme, called MarketLeaders, also offers marketing training for partners to build in-house marketing expertise and assist in the generation of additional sales leads.

The MarketLeaders programme customisable marketing services and pre-packaged campaigns, covering topics such as Unified Communications, IP Telephony, Small Medium Business and Contact Centres.

The programme can be used selectively to build awareness, create demand, nurture existing customers or develop new relationships. Avaya says MarketLeaders offers training resources including guides on marketing best practices that can be used to scale up or complement the existing in-house marketing skills and resources of all Avaya partners.

"MarketLeaders put simply is marketing on demand," said Michelle Jones, channel marketing manager, Avaya EMEA.

"We want our channels to succeed and the beauty of this programme is its unique combination of marketing training and campaign support which develops marketing skills and frees partner time to focus on closing opportunities, nurturing customer relationships and driving growth. Cost-effectively adding marketing skills to sales-centric businesses is critical in this economy."

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